Henry Jenkins on Kids, Video Games, Education Reform & Learning

Source: Barking Robot

Here’s a clip from SXSW 2009 on YouTube where Henry Jenkins, Professor at MIT (and soon USC) and author of Convergence Culture, is interviewed by The Guardian about learning and video games. Dr. Jenkins further asserts that every game has an online community and it’s there where people start to trade information and learn from each other.

iTunes University, but what about the football team?

Source: Youth Marketing Insights

I love the studies surrounding university lectures now available on iTunes from several test campuses (’iTunes university’ better than the real thing; Ewan Callaway, New Scientist) — apparently if you go to the class, take notes during the lecture, then download the podcast following and go back through the difficult sections time and time again until you understand - you increase your average score on the next test….really?!

What Do Mobile Youth Want?

Source: eLearing Roadtrip

What do 1.2 billion mobile youth want?

That's an important question that Josh Dhaliwal and his colleagues at Mobile Youth have been asking and answering since 2001. In advance of their upcoming 2009 Report on Mobile Youth, Josh shared a snapshot view of what today's mobile youth market looks like today.

Youth

Source: European Commission

It is a conference of UP2YOUTH, a 3-year project that brings together several European research projects on Youth and which has been funded under the EU‘s 6th Framework Programme for Research. ...

What Do Mobile Youth Want?

Source: eLearning Roadtrip

That's an important question that Josh Dhaliwal and his colleagues at Mobile Youth have been asking and answering since 2001. In advance of their upcoming 2009 Report on Mobile Youth, Josh shared a snapshot view of what today's mobile youth market looks like today.

'iTunes university' better than the real thing

Source: NewScientist

Students have been handed another excuse to skip class from an unusual quarter. New psychological research suggests that university students who download a podcast lecture achieve substantially higher exam results than those who attend the lecture in person.

The Education Divide

Source: Millennial Marketing

As a college professor, it's easy for me to forget that not all Millennials are college students or graduates. In December, I called attention to a recent Mintel Market Research report (Oct 2008) that notes college students are just 15% of the 71 million young adults 18-34 in the U.S. The report says 'Affluent Young Adults' make up another 19%. The remaining two thirds are what Mintel calls 'Minimalists' or 'Unpowered Young Adults'. These groups are quite different in their demographics, buying habits and general outlook on life. The large number of 'Minimalists', and their aggregate buying power, make them critically important for marketers to understand.