The Education Divide

Source: Millennial Marketing

As a college professor, it's easy for me to forget that not all Millennials are college students or graduates. In December, I called attention to a recent Mintel Market Research report (Oct 2008) that notes college students are just 15% of the 71 million young adults 18-34 in the U.S. The report says 'Affluent Young Adults' make up another 19%. The remaining two thirds are what Mintel calls 'Minimalists' or 'Unpowered Young Adults'. These groups are quite different in their demographics, buying habits and general outlook on life. The large number of 'Minimalists', and their aggregate buying power, make them critically important for marketers to understand.

Planning for Higher Education: Make Way For The Milennials

Source: Planning

Themonikers are many: Generation Y, Echo Boomers, GenMe, the NetGeneration, RenGen, and Generation Next. One name that appears to begaining currency is “Millennials,” perhaps as a way to betterdifferentiate the current generation from its predecessor, GenerationX. Millennials are those individuals born between 1982 and 2002, giveor take a couple of years (Howe and Strauss 2000, 2007). They representa generation that began to spill onto college and university campusesat the turn of the millennium and have already had a subtle—andsometimes not so subtle—impact on campus space. Millennials nowinfluence space planning, design, and construction and will continue totransform higher education as they return to campus as faculty andstaff.